Elite Agent Insiders
Come inside if you're…
- …the kind of agent who thinks AI is the most interesting thing to happen to this industry in twenty years. Not the scariest.
- …ready to use AI like a professional, not a tourist.
- …building something. A business, a brand, a life. And you want the company of people doing the same.
The publication. The tools. The inside info.
The shift
The training, with the buttons already built in.
For years Sam taught agents how to use AI – the prompts, the frameworks, the workflows. Insiders is what happened when we stopped teaching and started building. The expertise is inside the tools now.
You don't learn how to write listing copy – you press the button that already knows how.
What's inside
Five things. Each one earns its place.
5 Elite Agent Credits
All five upfront on annual. Spend them anywhere on the platform: an Ailsa story, a Scoop submission, a featured job, event, or directory listing.
Bought separately: $485
The Ailsa tools
Listing copy · Property Research · Client profiler · Before We Meet · My DISC profile · Social content · AI headshots · New just sold.
The Resource Hub
The members' library in your dashboard: training, replays, prompts, playbooks. New material lands there first.
The WhatsApp group
Sam and the Insiders. Small enough that a question gets a real answer.
Onboarding & support
A half-hour 1:1 call with Sam when you join annual, monthly what's-new sessions, in-app and email support. We check in. We want you using everything.
The tools
Built for real estate. Used by us before they're used by you.
Ailsa
Call her after a sale. She interviews you, writes the story, and publishes it on eliteagent.com. Plus listing copy, Property Research, Client profiler, Before We Meet, My DISC profile, social content and AI headshots.
Scoop
Got news? A hire, a community win, a property management result? Scoop walks you through it, writes the press release, and submits it to the editorial team. One credit to publish.
Jobs
Post a job listing for free. Spend a credit to feature it in front of 15,000+ industry readers.
Events
List your event in the only dedicated real estate events calendar in Australia. Feature it with a credit.
Headshots
Upload a selfie, get a professional headshot. Insiders get premium styles and saves.
Directory
Feature your business at the top of the Elite Agent supplier directory. The people the industry trusts.
"We got the biggest listing that's ever come on the market in our area. The buyer profiles were the big kicker. The vendors had never seen anything like it."
The proof
Insiders, in the headlines.
Every one of these has a member's name on it.
Cremorne house sells for $6 million the day before auction
Standalone factory secures $1.924 million in six-day campaign
Strategic upgrades drive $900,000 villa sale
"It's boosted my online presence and credibility with just one article. I'd really struggled to get my online presence going, until I tried Ailsa."
Who it's for
Are we your people?
Come inside if you're…
- the kind of agent who reads to the end of the long article
- a property manager who’s been told AI is “just for sales agents” (it’s not)
- tired of generic AI advice that wasn’t built for your industry
- someone who’d rather use tools made for real estate than wrangle ChatGPT into pretending
- done with fear-based training, “10x your listings”, and anyone selling you a funnel
- looking for a direct line to the people building the tools, not a help desk ticket
This won't be for you if…
- you want a passive membership you can ignore. We check in. We want you using it.
- you’re waiting for AI to go away. The human stays essential, but it’s not going anywhere.
- you’d rather look like every other agent in the market.
Property management
It's not just for sales agents.
Property managers, Scoop was built for you too. Leasing milestones, portfolio growth, sustainability wins, regulatory changes – these are stories worth telling. One credit gets your name on eliteagent.com alongside 13 years of industry coverage.
Pricing
One page of pricing. Nothing hidden.
$397 /year + GST
- 5 Elite Agent Credits, all upfront
- A half-hour 1:1 onboarding call with Sam
- Two months free vs monthly
- The Ailsa tools, the Resource Hub, the WhatsApp group
$39.70
- 1 credit on signup, then 1 a quarter
- No lock-in – cancel anytime
- The Ailsa tools, the Resource Hub, the WhatsApp group
Five credits bought separately: $485. The tools, the Hub, the WhatsApp and the onboarding don't sell separately – they come with membership.
30-day money-back guarantee. Cancel anytime. Prices exclude GST; AU residents add 10%.
Who's behind it
Built by the team behind Elite Agent
13 years of Elite Agent. 17 years in the industry. We were talking about AI in real estate when everyone else was still napping on it. Now we're building the tools.
13 years
15,000+
3×
Sam McLean
17 years in the real estate industry. 35 years in tech. First person in Australian real estate media to start covering AI – and now building the tools to put it to work. Three-time Mumbrella Business Magazine Editor of the Year.
The person who picks up the phone in the WhatsApp group.
What people say
What people are saying
"I have just sampled the new Listing feature and also created some social content from a previous Ailsa story – fabulous, so easy!"
Brenton Milewski
"The indisputable authority in AI in real estate in Australia. And the leader of the most consistent, most reliable, genuinely independent and factually verified number one real estate publication in Australia. Beware of cheap imitations!"
Peter Brewer
"The tools and resources you’ve shared have been absolutely brilliant and referring back to them makes me feel as though I keep getting more and more value from the day."
Leonie O’Brien
"Sam’s leadership in helping real estate professionals harness the power of AI tools isn’t just innovative – it’s transformational. Her work equips agents with practical skills to thrive in a rapidly evolving industry."
Chris Snell
"She continues to be one of my go-to experts in practical, in-depth advice about how to use AI. She comes from a real estate background, but her advice is applicable to all businesses."
Gihan Perera
Questions
Questions you might have.
How is this different from the old membership?
The old membership gave you knowledge – training, webinars, frameworks you had to apply yourself. Insiders gives you the tools. The knowledge is built into them. You don’t learn how to write listing copy and then do it yourself – you use a tool that already knows how. Same expertise, different delivery.
How do the credits work?
Annual members get 5 Elite Agent Credits, all upfront. Monthly members get 1 credit on signup, then 1 every quarter. Each credit publishes one Ailsa story, Scoop submission, featured job, featured event, or featured directory listing. You can top up anytime from your dashboard.
What's the difference between monthly and annual?
Same tools, same access, same support. Annual is $397/year – two months free vs monthly, 5 credits upfront, and a half-hour 1:1 onboarding call with Sam. Monthly is $39.70/month with no lock-in and 1 credit on signup, then 1 a quarter. You can switch anytime.
What are the Ailsa tools?
The real estate AI tools inside your Ailsa account: Listing copy, Property Research, Client profiler, Before We Meet, My DISC profile, Social content, AI headshots and New just sold. Built on the best model for each task, and named in the app exactly as they’re named here.
What actually gets published on eliteagent.com when I use Ailsa or Scoop?
Your story, written in your voice, edited to publication standard, with your name on it. You approve before anything goes live. Nothing is published without you signing off.
Do you share my AI outputs anywhere?
No. What you generate is yours. We don’t train on it, sell it, or share it with other members.
Can my team join?
Yes. Team plans are available. Get in touch and we’ll sort it out.
Is there a lock-in?
No. Cancel anytime. 100% money-back guarantee in the first 30 days.
What if I’m not techy?
The tools are built so you don’t have to be. No prompts to remember. Monthly onboarding is there for the moments you get stuck.
I’m not in Australia. Does this work for me?
Yes. The publication and tools work anywhere. Pricing is in AUD ex-GST.
We want you to be so good they can't ignore you.
Five credits upfront. The Ailsa tools. The inside info. A half-hour with Sam. Money-back guarantee.
$397/year + GST · or $39.70/month · cancel anytime